THE BRAND

JUST is a Copenhagen-based contemporary, ready-to-wear brand. Founded in 2007 and highly influenced by its Scandinavian heritage, JUST is a fashion-forward brand daring to go beyond the classic female silhouettes.

Copenhagen holds a special place in the brand’s design: the culture, the Nordic design tradition and the street style that is the heart of Copenhagen are all combined with clean, aesthetic lines and are visible throughout each collection in the sophisticated mix of both raw and feminine features.

At JUST you will find high-quality ready-to-wear fashion with styles that can be mixed and matched in many different combinations and providing different looks.

THE STORY

Founder Penille Andersen based the brand on her ideas and vision – she was and still is the creative heart of the brand as she continues to develop the brand today in cooperation with the designers Cecilie Hammer and Nadia Cerri.

“JUST’s ambition is to create a contemporary brand that believes in revealing seasonal trends and mapping out where novel fashion is heading.

Penille Andersen – Creative Director 

THE DESIGN TEAM

The creative team behind Just Female is creative director and co-founder Penille Andersen, and designers Cecilie Hammer and Nadia Cerri.

A dynamic design team sharing a great passion for contemporary yet timeless fashion.

A creative director with an overview, great business skills and a strong feeling for the newest trends, and two creative designers with a passion for sophisticated details and an eye for new qualities and textures.

- A strong design team that complements one another in the design process.

The design team creates the JUST collections based on three keywords:

CLEAN, SOPHISTICATED, CONTEMPORARY

Each season, these words are the foundation of the storytelling mixed with the season’s tendencies.

The aim is to create effortless easy-to-wear fashion in excellent qualities and with clever detailing.

THE GIRL

The JUST girl is an independent fashionista with a personalised style who dares to take chances. She is a modern city girl who is very well-balanced and confident in her fashion style. As she is very social and outgoing, she is always up to date on the latest trends and events. She is edgy yet always feminine, and while she does not strive to be the centre of attention, she never goes unnoticed.

Her approach to fashion is relaxed and playful, which makes her cool and well-dressed without effort.

She likes to combine different styles in which she mixes and matches fabrics and patterns depending on her mood.

She takes pride in expressing herself through the latest fashion but always stays true to herself, which is reflected in her style. It matters to her how she presents herself and her look is always Scandinavian with a twist.

THE PEOPLE

Our business is based on relationships, whether it is customers from all over the world, our suppliers in Portugal, Italy, Turkey, India and China, agents representing JUST in the USA, Canada, England, Ireland, Norway, Sweden, Germany, Italy, Holland and Belgium, or the employees at the HQ in Copenhagen.

“We highly appreciate inspiration, knowledge sharing, motivation and long collaborations; this is something we really encourage at JUST.” Penille Andersen – Creative Director    

We strive to have a positive and committed team, where flexibility and high work ethic are in focus. It is important to us that our colleagues are satisfied and feel that their efforts are valued. Some of the keywords from the JUST employees are flexibility, great colleagues and strong teamwork.