T H E  B R A N D

JUST female is a Copenhagen-based contemporary, ready-to-wear brand with an environmentally and socially friendly approach to fashion. Founded in 2007 and highly influenced by its Scandinavian heritage, JUST female is a fashion-forward brand with a clean approach to the female style.

Copenhagen holds a special place in the brand’s design; the culture, the Nordic design tradition and the street style that is the heart of Copenhagen are all combined with clean, aesthetic lines and are visible throughout each collection in the sophisticated mix of both raw and feminine features.

At JUST female you will find high quality ready-to-wear fashion with essential styles that can be dressed up or down for life’s many festivities, likely to become wardrobe stables for many seasons to come.

T H E  S T O R Y

Founder Penille Andersen based the brand on her ideas and vision – she was and still is the creative heart of the brand as she continues to develop the brand today in cooperation with the designer Nadia Cerri.

“JUST female’s ambition is to create a contemporary brand that believes in revealing seasonal trends and mapping out where novel fashion is heading.” 

Penille Andersen – Creative Director 

T H E  D E S I G N  T E A M

The creative team behind JUST female is creative director and co-founder Penille Andersen and designer Nadia Cerri.

It is a dynamic design team sharing a great passion for contemporary yet timeless fashion.

A creative director with an overview, great business skills and a strong feeling for the newest trends, and the creative designer with a passion for sophisticated details and an eye for new qualities and textures.

- A strong design team that complements one another in the design process.

The design team creates the JUST female collections based on three keywords:


Each season, these words are the foundation of the storytelling mixed with the season’s tendencies.

The aim is to create effortless easy-to-wear fashion in excellent qualities and with clever detailing.

T H E  P E O P L E

Our business is based on relationships, whether it is customers from all over the world, our suppliers in Portugal, Italy, Turkey, India and China, agents representing JUST female in the USA, Canada, England, Ireland, Norway, Sweden, Germany, Italy, Holland and Belgium, or the employees at the HQ in Copenhagen. 

“We highly appreciate inspiration, knowledge sharing, motivation and long collaborations; this is something we really encourage at JUST female.”

Penille Andersen – Creative Director   

We strive to have a positive and committed team, where flexibility and high work ethics are in focus. It is important to us that our colleagues are satisfied and feel that their efforts are valued. Some of the keywords from the JUST female employees are flexibility, great colleagues and strong teamwork.