13 Climate Action

13 Climate Action

At JUST female we have an initiative called 'SUSTAINABLE CHOICE' consisting of an increased focus on environmentally friendly materials in production of our garments. This focus begins with our designers and consequently in our buyers and manufacturers. A ‘SUSTAINABLE CHOICE’ style is made from minimum 50% environmentally friendly materials, such as organic cotton or recycled polyester.

Below you can see the kind of materials we use in our SUSTAINABLE CHOICE initiative.
You can shop our SUSTIANABLE CHOICE styles here.

Organic cotton
Traditional cotton takes an exorbitant amount of water and chemicals to be produced. Organic cotton is one of the alternatives to this harmful process and still creates a comfortable product. Organic cotton means that the crop is harvested without any toxic pesticides, synthetic fertilisers, or genetically modified seeds. The process uses less water and emits less greenhouse gases. Organic cotton therefore has a much lower environmental impact than traditional cotton.

Recycled polyester
Our recycled polyester from plastic water bottles and breaks it down into fibers. This process uses nearly half the amount of energy that creating normal polyester does. The recycled fabric keeps the global need for drilling more petrol down and plastic out of our landfills and oceans. The plastic fibers can even be recycled many times over.

Lyocell fabric is an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Lyocell is a natural, manmade fiber. Made with wood pulp from sustainable tree farms, Lyocell textiles are created through the use of nanotechnology in a closed-loop process that recovers or decomposes all solvents and emissions. Furthermore, it is 100% biodegradable.

Cupro fabric is actually a cotton waste product. It is biodegradable as well as easily recycled since it is made from 100% plant-based materials. Cupro is produced in a closed-loop process, same as Lyocell. This allows the chemicals used to be extracted afterwards and the water waste can easily be reused. Since it is a by-product of cotton, it dyes easily and therefore requires less dye.

Better cotton/BCI cotton
By purchasing BCI-cotton you support not just the development of better cotton production methods but also the working conditions of the people behind. The Better Cotton Initiative or BCI-cotton is not organic cotton, however, is an initiative to make cotton production better for the people working in it. They do this by reducing the environmental impact of cotton production, improving the livelihoods and economic development in cotton-producing areas, improving their commitment to and flow of Better Cotton throughout the supply chain, and ensuring the credibility and sustainability of the Better Cotton Initiative.

Our mohair wool, the fleece from the Angora goat, is responsibly sourced from traceable animals and farms in South Africa with several globally recognized certifications for sustainability, CSR, animal welfare, and quality. Besides being a renewable resource unlike cotton, mohair is both produced with much less water consumption, and requires much less water to keep clean, as it needs less washing when used.


Another initiative we call ‘WE CARE’, because at JUST female we find it very important is to help our planet for a brighter future. One of the ways to do so, is to secure and develop more forest, which naturally absorbs Co2. Therefore, JUST female have chosen to become a sponsor and partner of the organization Plant et Træ, which literally means “Plant a Tree”.

When a JUST female customer buys a product with a WE CARE tag they help support the organization and contribute to having 1.000 trees planted throughout Denmark on an annual scale.

The trees are planted with the help of school children with an extra focus on our customers of tomorrow, the young girls. By educating the women of tomorrow in understanding and respecting nature, we will hopefully help to ensure better consumers in the future that can make responsible choices even though they are fashion-conscious. A research into Danish consumption habits show that women in general have influence on 75-80% of all purchases made - from cars, housing, clothing, to groceries etc. We therefore find it essential to educate the female consumers of tomorrow on how to make sensible decisions for our planet, and we want to start in nature by physically planting trees.