Stephanie Bengtsson is #morethanJUSTfemale

Stephanie Bengtsson is #morethanJUSTfemale
Going from a position as stylist at a successful event productions company to starting her own business renting out and styling tableware, we have caught up with Stephanie Bengtsson for a chat on taking the leap and finding your own niche.

How and when did your passion for events and styling them start?

I’ve always had a great passion for styling and creating beautiful sceneries. Ever since I was a child, I’ve decorated my parents’ home and done the table styling when they were hosting dinner parties. Unfortunately, I didn’t really see this as something that I would actually be able to make a living out of for many years. After graduating as a project manager, I started working at an event agency. The overall planning was never really my thing but creating the visual setting for the different events and styling the event locations was where I really felt comfortable. Luckily, that became my main focus area, and the last couple of years I’ve worked as the company’s event stylist.

How did you finally come to the decision of taking the leap and going out on your own?

It’s been a dream of mine for many years starting a business like this. But there were a lot to take into consideration and many things that had to fall into place before I felt comfortable doing it. In the end it was my husband who convinced me to do it. After talking about it for many years, he simply just asked “why don’t you just go for it?” And I guess I ran out of excuses not to. So here we are!

Can you tell us a little more about your new business adventure Tableisme?

Tableisme Is a high-end tableware rental business that focuses on the aesthetic value and the personal styling of the table.  Our assortment is a collection of products from brands all over the world. Our goal is to inspire and help people to create beautiful and personal styled tables for their event.
The name is a wordplay on the word “table” and the many different directions within fashion and art that we know as “isms. My customers can create their own personal table setting “isms” – and then the name also contains the words “Table is me” which refers to my personal passion for helping people do this. When it comes to creating a beautiful table setting, there are no wrongs or rights. You can create and style the table exactly the way you like and we are happy to help you to find the direction that reflects you the best!

What do you know now that you wish you had known before starting your own business?

That from now on I will think about my business all the time. I dream about plates and glassware! You are working 24/7. No matter what you do, your business is always in your thoughts!
But apart from that my business is still very new, so I know I have many mistakes to make, and I’m sure that if you ask me in a year there’ll be things that I wish someone would have told me in advance.

You are starting up a business in the middle of a pandemic and economic crisis, how does this affect your strategy?

I try to keep my cool knowing that this will be a different start to the company's life than what I had hoped for. I have no doubt about the potential of this venture and I know there is a market for what we are offering. I cannot claim to be the first company offering nice tableware, but I’m offering a style as well as products that is not represented in the market. It is a matter of time before people get to know our business - and before private and business events really start rolling again. Despite our web page not being fully up and running yet, I am overwhelmed by the level of interest in the company we have received - and by the fact that we already have bookings in the calendar. The road to success has become bumpier but I am sure we’ll get there.

Is there anything else that you are passionate about at the moment?

Art is one of my big passions! Whenever I have the opportunity to visit galleries or museums I do it. It’s a passion I share with my husband and we try to pass it on to our kids. We try to visit one cultural institution every weekend.  I don’t have one specific medium I prefer over the other. But I’m drawn by the color pink. But I guess that goes for me in general. I love pink!

Passion; also known as dedication, as hunger, it is the desire to destroy oneself for one’s art. To tear down, move, or start over in order to rebuild and expand. The feeling of not being able to let go. It is a human condition that most are bound by.

Even though we are JUST human, JUST women, JUST female, we all have that drive that makes us ‘more than’. It is what makes us-, our stories-, and our creations unique. From a job, to a child, to a hobby gone wild, we, and you, are more than JUST female. We have gathered some of the most inspiring Danish women that we know for a talk about passion, creativity, and the balance between worklife and homelife.

Let their inspiring stories, trials and errors be a reminder that we all can struggle, we can fail, but something will always have us return to that same place of passion. And maybe the point is not necessarily to succeed, but to have given it your all, and grown in the process.

Tell us about your passion, struggle, and successes!